I was hired to design a logo and various assets to guide the visual identity of a gaming bar Super Bario. Those assets were then used as a basis for the color scheme and design of the bar, where I also assisted in ordering different items for the decoration of it.

Logo and light signs

After some discussions with the owners, we wanted to create a style that was reminiscent of games found in the 80’s and 90’s arcade halls with a modern twist. To achieve that I created the type and the rest of the logo mixing 8-bit style with modern, clean lines and gradients.

To push the style further, the logo was turned into light signs and the rest of the bar was kitted out with similar decorations to give it a cool neon vibe.

8-bit illustrations

To continue with the nostalgia inducing art style, I created 8-bit icons for several different uses, such as the menus for the food and the different game genres that customers can play at the bar.

Other uses

The bar is filled with small details to push the style like branded coasters and a neon sign behind the bar.

T-shirts

The people working in the bar also wear branded clothing. The large, colorful logo is visible even in the dim lighting of the bar to make it easy to spot the workers in case you need help with your games or a drink.

I’m excited to hear what you have in mind, so get in contact and let’s talk!