Advertisements
During my 5 year career at UKKO.fi, I had an amazing opportunity to be a part of making many different ad campaigns from big to small. We multiplied the company’s user count and revenue many times during that time, and as the company grew, so did the different things we could do.
Print ads all over Finland
As a part of the UKKO.fi marketing team and as the sole graphic designer of the corporation, I played a central role in creating most of our advertising campaigns. My primary job was to write copy, design the visual outlook of the ads and make sure their production went well.
In addition to the creation of the advertising, I had my hand in most parts of our marketing process from planning meetings to following up with how they were doing.
Co-operation with a variety of organizations
In addition to our normal advertising, we at UKKO.fi were involved in many different events and collaborations. The ads on the right were ran during the “I love me” exhibition, where we were also presenting. The one on the top was a video, which you can watch here.
Another example of working with other companies is this TV spot ad that was shown before and after ad breaks as a part of partnership with the Finnish award show Jussi Gaala.
Online advertising
One major part of the success we had marketing UKKO.fi was the online presence, which was a combined effort of earned visibility and effective online marketing.
During my time at UKKO.fi I created a lot of ads, which we then tested meticulously to find the most effective ways of communicating and convincing people. Here are some examples of those ads.
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